Key Collaborations Live on Zoom · Tuesdays 12pm Sydney
The Weekly Business Stress Test

If you stepped away for four weeks, would your business still run?

Find out live. Every week we stress-test one owner's business in 40 minutes, and you test yours alongside it. Free on Zoom.

Pick my week

Tuesdays 12pm Sydney · 40 minutes · Free · Come as often as you like

Stress test scorecard Example

ClarityDoes the team know where it's going?
IndependenceDoes it run without you?
ValueCould you show a buyer the numbers?
TransitionWho takes over, and what's written down?
First gap to fix Transition
20 yrsBuilding and selling businesses
2025Last exit
4Tests, every week
40 minOne clear next step
Ryan Key
Why learn from Ryan

Most exit advisers have never sold their own business. I've sold mine.

I spent 20 years building and selling businesses in land care, with nurseries, landscaping and planting. I sold the last of them in 2025.

I learned the hard way what buyers check, and where a business falls over when the owner isn't in it.

Now I help owners find those weak spots early, while there's still time to fix them.

Pick my week
What happens on the call

40 minutes. One business. Four tests.

One owner volunteers their business. We put it through the same four tests a buyer would, live and in plain language.

1

Clarity

Can the owner explain where the business is going in one sentence, and does the team know?

2

Independence

What happens to sales, delivery and cash if the owner is gone for a month?

3

Value

Which numbers would a buyer ask for, and can the owner pull them up today?

4

Transition

Who could take over, and what's actually written down?

Then it's your turn. Score your own business on the same four tests and leave knowing the one gap to fix first.

Hot seat optional
Who it's for

Owners who are the business, and know it.

  • You can't take two weeks off without your phone.
  • You'd like to sell one day, or just stop being the bottleneck.
  • You don't know what your business is worth without you.
  • You'd rather get straight feedback than a sales pitch.
How we run it

Straight, private and useful.

  • We test the business, not the person.
  • Real numbers stay private. Use ranges if you like.
  • One clear next step beats ten ideas.
  • No pitch at the end. If you'd like help, you can ask.
Tuesdays · 12pm Sydney
"A business is only worth what it can do without you. Most owners find out too late. This call is how you find out early."Ryan Key

Find the crack
before a buyer does.

Pick my week

Free · Replays and worksheets go up in the Build to Exit group

Pick your week

Bring your business. We'll test it.

Register and you'll get the Zoom link and your Business Stress Test scorecard by email.

  • 40 minutes, live on Zoom
  • Watch, or put your hand up for the hot seat
  • Free scorecard to test your own business
  • Replays in the Build to Exit group